Every 3 to 4 years, the National Honey Board surveys general consumers to find out what they think about honey and how they are using it. In 2009 a total of 531 house-holds, which consisted of men and women between the ages of 21 and 73, were interviewed using random digit dialing. Some of the key findings include:
- 65% of households currently use and have honey in their home, a decrease from 2006 (82%).
- 60% of respondents report purchasing honey within the past year.
- One-quarter of the total number of all respondents do not know that pure honey has no other ingredients. Those that believe there are ingredients added to honey, expect to find various syrups, sugars and/or preservatives on the ingredient listing.
- More than two-fifths of households indicate they are willing to pay a premium of about 10% for whole wheat bread, barbeque sauce and breakfast cereal made with honey.
- Of the total number of respondents, it is reported that honey is primarily used as a sweetener in beverages and/or as a spread on toast, and subsequently is used most often at breakfast.
Reprinted from National Honey Board Website